For many business owners, the thought of running a direct mail campaign can feel a bit outdated. But direct mail is one of the best ways to get your prospect’s attention. Let’s learn more about why you should try direct mail and how to create an effective campaign.
[Read more: Why Brands are Embracing Good Old-Fashioned Direct Mail]
Why try direct mail?
Direct mail campaigns aren’t as common as they used to be, but it’s still an effective marketing strategy. Direct mail has a median ROI of 29%, only falling short of social media by 1%.
And the fact that direct mail isn’t as popular as it used to be can work to your advantage. The United States Postal Service has experienced a year-over-year