Things move fast on the internet. One month, everyone’s on Vine. The next month, Snapchat. Now, TikTok. It can be hard to keep up with the latest trend. Regardless of what social media platform is en vogue, the most effective online marketing strategies work. Master these online marketing strategies to stay consistently relevant with your audience and continue to attract new customers.
[Read: 5 Small Business Owners Reveal Their Best Marketing Strategies]
Learn search engine optimization
Search engine optimization (SEO) is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Google is constantly tinkering with its algorithms to deliver the