How to Start a Podcast

With proper planning and equipment, creating a podcast can open you and your business up to a wider community and boost engagement. — Getty Images/mixetto

Podcasts are now gaining traction among small businesses, with many creative entrepreneurs channeling their talents through talk-show-like series on niche topics that help position them as experts and build community around their businesses.

In fact, according to Statista, as of 2019, there were around 86 million podcast listeners in the U.S., with forecasted growth to reach around 132 million by 2022.

Podcasts date back to the early 2000s. However, Statista found that far more consumers (64%) are aware of podcasting today than in 2006 (22%). If you have a knack for speaking and a theme or issue you’re passionate about, consider creating your own podcast. Here are five steps to get started.

[Read: Is a Podcast Right for Every Business?]

Map out all the

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Commercial debtors are prone to be confused when they are turned down and can probably be uncertain as to why it happened and what to do next. It balances expenditures on marketing actions and what the organization can afford. business other It’s a financial plan of promoting actions to be carried out – e.g., promotional activities, cost of marketing materials and promoting, and so forth. Other considerations include expected product volume and price, manufacturing and supply costs, and working and financing prices. Whether or not you’re sharing your plan with an investor, customer or team member, your plan needs to show that you just’re passionate and devoted, and you really care about your business … Read more

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