Guide to Google AdWords

Google AdWords can help improve your search results and reach a wider audience at a price you can control. — juststock/Getty Images

Each day, 3.5 billion searches take place on Google. Search engine optimization (SEO) of your website is one way to improve your odds of being found in some of those searches. Paying for Google AdWords is another. Getting started is easy, but budgeting, messaging and optimizing your campaign may take some practice. Take heart, though: Once you determine your goals and understand the nuances of AdWords, you can maximize your advertising budget with targeted campaigns to capture the right customers.

Why Google AdWords

AdWords uses a bidding model to allow potential advertisers to compete for ad placement by committing to a maximum amount they’ll pay on target keywords. Your ad rank determines if your ad will appear on a search engine results page (SERP) or a website in

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