What Is User-Generated Content?

User-generated content fosters trust and credibility for your brand among your customers, and therefore boosts engagement and sales. — Getty Images/master1305

In an age where almost all consumers spend time online, it’s practically a requirement for businesses to have an effective digital marketing strategy. Reaching and resonating with customers, and attracting them to your business in organic, credible ways isn’t always easy — and user-generated content can be the solution to that challenge.

What is user-generated content?

User-generated content (UGC) is any type of content that’s created and posted by unpaid contributors, fans and followers. It is content created by consumers, for consumers, to help promote a particular brand.

While this may seem like a new marketing trend, it’s one that’s been around for a while. A prime example is when Burberry, back in 2009, put together a campaign promoting their trench coats. The brand asked its fans and followers

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