Email marketing is one of the best ways to reach people. With a carefully crafted email marketing campaign, there’s a world of opportunity to draw customers back into your store, sell them a new product or turn them into a lifetime fan.
In fact, research by Campaign Monitor found that every dollar spent on email marketing generated $38 in ROI. To help with your email campaign, here are some tips for designing the most effective template to boost customer engagement.
[Read more: 5 Email Marketing Templates to Jumpstart Your Campaign]
Spend time writing a great subject line
Before we get to the template, you must write a subject line that will get a user to open your message. The subject