How to Make an Email Marketing Template

From short, catchy text to a strategically-placed call to action, there are several helpful tweaks you can make to your email marketing template to boost audience engagement. — Getty Images

Email marketing is one of the best ways to reach people. With a carefully crafted email marketing campaign, there’s a world of opportunity to draw customers back into your store, sell them a new product or turn them into a lifetime fan.

In fact, research by Campaign Monitor found that every dollar spent on email marketing generated $38 in ROI. To help with your email campaign, here are some tips for designing the most effective template to boost customer engagement.

[Read more: 5 Email Marketing Templates to Jumpstart Your Campaign]

Spend time writing a great subject line

Before we get to the template, you must write a subject line that will get a user to open your message. The subject

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