Tools for Monitoring User-Generated Content

From tracking customer reviews to hashtag help and influencer recommendations, there are many resources available for businesses looking to market with user-generated content. — Getty Images/Extreme Media

User-generated content allows your customers to speak for your brand: Through methods like positive reviews and social posts, your customer base is proving your authenticity and fostering trust between new customers and your business.

In fact, according to one survey, 90% of consumers agree that authenticity is a crucial factor when trying to decide what brands to buy from. Listed below are 10 resources that will help you gather and manage user-generated content for your business.

For customer reviews: Yotpo

Yotpo’s focus is on helping businesses build an engaged and loyal following of customers. When it started in 2011, the company focused on helping businesses collect customer reviews before expanding into user-generated content.

Yotpo makes it easy to manage and track customer reviews,

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