Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming.
Here are a few ideas to help you pull together an effective strategy for your online marketing activities.
1. Assess and Strategize First
Before you start spending money, you need to slow down and consider what your marketing strategy is in the first place. For many SMBs (small- and medium-sized businesses), their marketing is a patchwork effort to tap into as many digital marketing services as possible — and that includes quite a few options. Digital marketing agency Hennessey Digital defines digital marketing services as an “umbrella category” that includes, among other things:
- Website development;
- Social media marketing;
- PPC (pay per click) advertising;
- SEO (search engine optimization).
The ability to use these various online options can create a diverse, affordable, and scalable