Former Starbucks CEO (SBUX) Howard Schultz is funding a free online learning platform to help small businesses accelerate their recovery from the COVID-19 pandemic.
“America’s future rests on our entrepreneurial fire. But in recent years, the spark within many entrepreneurs has struggled to find the oxygen to burn bright. The causes are many: the need for learning and community, the lack of capital and social networks, the systemic failures that lead many to not even try. That’s why I believe this COVID-recovery platform is critical,” Schultz wrote in a letter on Tuesday seen by Yahoo Finance.
Called BackTo.Biz, the learning program assembled by Seattle-based production company Creative Live features more than 400 video lessons, articles, and tools from entrepreneurs.
The BackTo.Biz curriculum touches on numerous topics such as hiring talent, e-commerce, brand building, pivoting business models, creating new revenue streams, finding ideal customers, managing stress, and more. Some of