10 Free Marketing Tools for Your Small Business

Small businesses have to have an online marketing presence in today’s world. These free tools can help you get started. — Getty Images/Yuri_Arcurs

Marketing is an essential part of building a business, but paying for tools and software can get pricey. If you’re trying to save money, here are 10 free marketing tools you can take advantage of.

[Read more: Marketing Refresh: 10 Simple Steps to Updating Your Marketing in 2021]

LinkedIn

LinkedIn is a powerful free tool for businesses, especially for B2B companies. LinkedIn has over 722 million members and is the most trusted social media network in the U.S.

Over 55 million companies are currently on LinkedIn, so it’s a great tool to help grow your business. It’s easy to create a LinkedIn profile, begin networking with other professionals and start creating thought leadership content.

Buffer

You know you need to be active on social media, but posting

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How to Keep Your Brand Intact After COVID-19

Trust is essential to a customer-brand relationship. That means communicating any pandemic-related changes to your business, like the installment of contactless payment terminals.. — filadendron/Getty Images

The COVID-19 pandemic forced many small businesses to significantly change their operations and offerings to adapt to stay-at-home orders and social distancing guidelines. However, it’s important for brands to stay true to their mission and values, no matter how much they need to pivot.

“Now more than ever, consumers expect to see leadership from brands,” said Kelly Chase, director of content marketing at Fracture. “This is an opportunity to … proactively and authentically serve your customers in a way that aligns with your company values.”

Follow these tips to help you maintain your core brand throughout the pandemic and beyond.

Revisit your mission

During difficult times, it’s easy to lose focus of mission-critical tasks and deviate from your core values. Chase emphasizes the importance

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Free & Inexpensive Email Marketing Tools for Small Business

Email marketing can be an inexpensive way to stay top of mind with your customers. — Getty Images/CreativeDJ

Experts agree that email marketing is the best way for B2B and B2C companies to stay in touch with their audience. You can start building your email list today, even if you have a small budget to work with. Here are eight free or inexpensive email marketing tools to consider.

Read More: Email Marketing Guide for New Businesses

Cakemail

Cakemail is an email marketing software that caters to small businesses. The software makes it easy for you to import your contacts list when you’re just getting started, and it tracks and manages all unsubscribe requests. Cakemail also allows you to segment your audience and track and measure who is actually reading your emails.

The company doesn’t offer a free plan, but pricing is very affordable with plans starting at just $8 per

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Best Online Marketing Services for Business Growth

Based on your level of comfort and experience with digital marketing, you can use online services as a guide or enlist the help of an expert. — Getty Images/mkitina4

There are tons of tools and resources out there that claim to perform miracles for your online marketing efforts, and it can be hard to tell which ones are worth the hype. Online marketing services come in a range of different options, from full-service marketing agencies to simple social media scheduling tools. Here’s how to find the online marketing service or put together a combination of online marketing services that can best help your business grow.

What is an online marketing service?

Online marketing services, or digital marketing services, are a category of tools, platforms and products that enable your business to reach new customers, market your business and sell to customers online. This could include email marketing, social media marketing,

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Top 5 Online Marketing Strategies

Trends change quickly on the internet, but you can use marketing strategies that stand the test of time in order to grow your customer base. — Getty Images/LukaTDB

Things move fast on the internet. One month, everyone’s on Vine. The next month, Snapchat. Now, TikTok. It can be hard to keep up with the latest trend. Regardless of what social media platform is en vogue, the most effective online marketing strategies work. Master these online marketing strategies to stay consistently relevant with your audience and continue to attract new customers.

[Read: 5 Small Business Owners Reveal Their Best Marketing Strategies]

Learn search engine optimization

Search engine optimization (SEO) is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Google is constantly tinkering with its algorithms to deliver the

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