Tools for Monitoring User-Generated Content

From tracking customer reviews to hashtag help and influencer recommendations, there are many resources available for businesses looking to market with user-generated content. — Getty Images/Extreme Media

User-generated content allows your customers to speak for your brand: Through methods like positive reviews and social posts, your customer base is proving your authenticity and fostering trust between new customers and your business.

In fact, according to one survey, 90% of consumers agree that authenticity is a crucial factor when trying to decide what brands to buy from. Listed below are 10 resources that will help you gather and manage user-generated content for your business.

For customer reviews: Yotpo

Yotpo’s focus is on helping businesses build an engaged and loyal following of customers. When it started in 2011, the company focused on helping businesses collect customer reviews before expanding into user-generated content.

Yotpo makes it easy to manage and track customer reviews,

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Best Social Platforms for Content Marketing

From knowing which demographic you’re targeting to understanding the qualities of each social platform, creating your content distribution strategy takes time and diligence. — Getty Images

When a business posts the same content on all of their marketing and social channels, or even multiple times on the same channel, it’s called cross-posting
— and it can actually do more harm than good to the brand.

For example, let’s say you own a bakery. If a customer follows you on Instagram, they likely also follow you on Facebook or Twitter. How many times do you think that customer wants to see the same post of your featured cupcake of the week?

Many small business owners intuitively know that every piece of content should not be repeated across all social and marketing channels. Depending on a variety of factors — from the audience demographic to aspects like caption length and hashtag practices

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How to Make an Email Marketing Template

From short, catchy text to a strategically-placed call to action, there are several helpful tweaks you can make to your email marketing template to boost audience engagement. — Getty Images

Email marketing is one of the best ways to reach people. With a carefully crafted email marketing campaign, there’s a world of opportunity to draw customers back into your store, sell them a new product or turn them into a lifetime fan.

In fact, research by Campaign Monitor found that every dollar spent on email marketing generated $38 in ROI. To help with your email campaign, here are some tips for designing the most effective template to boost customer engagement.

[Read more: 5 Email Marketing Templates to Jumpstart Your Campaign]

Spend time writing a great subject line

Before we get to the template, you must write a subject line that will get a user to open your message. The subject

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What Is Inbound Marketing?

Inbound marketing tactics, like social media posts and news coverage, are ways in which businesses can attract customers’ attention by earning it rather than paying for it. — Getty Images/Bobex-73

In the age of social media and digital content, many businesses have shifted their focus from outbound marketing to inbound marketing to draw ideal customers to their business. While both marketing strategies have the same goal, their approaches (and results) are vastly different. An inbound marketing strategy can be the stronghold of a business, providing steady, creative solutions to its ideal customers in the digital sphere.

What is inbound marketing?

Inbound marketing attracts ideal consumers to a product or service by merging and creating content — like blogs, videos and social media posts — tailored to their needs. This is achieved through interaction, giving the customer the incentive to learn more about a product or service that interests them. It’s

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What Is User-Generated Content?

User-generated content fosters trust and credibility for your brand among your customers, and therefore boosts engagement and sales. — Getty Images/master1305

In an age where almost all consumers spend time online, it’s practically a requirement for businesses to have an effective digital marketing strategy. Reaching and resonating with customers, and attracting them to your business in organic, credible ways isn’t always easy — and user-generated content can be the solution to that challenge.

What is user-generated content?

User-generated content (UGC) is any type of content that’s created and posted by unpaid contributors, fans and followers. It is content created by consumers, for consumers, to help promote a particular brand.

While this may seem like a new marketing trend, it’s one that’s been around for a while. A prime example is when Burberry, back in 2009, put together a campaign promoting their trench coats. The brand asked its fans and followers

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