How to Create a Native Advertising Plan for Your Business

Native ad content that works best is educational, entertaining and engaging; it’s not content focused on making the hard sell. — Getty Images/fizkes

About 80% of adults in the U.S. are using at least one ad-blocking tool. There’s a good chance if you rely on traditional display ads to reach customers, those ads aren’t even being seen. The solution is to incorporate some native content into your marketing plan. Here’s how to create a native content plan for your business.

[Read more: What Is Native Content?]

What will your native content achieve?

Native content is a highly effective form of advertising when backed by the right strategy. Before you dive in, you must know what you want to achieve. Native ads can be designed with many goals in mind.

  • Increase brand awareness and visibility: Help customers recognize and remember your business.
  • Generate new leads: Help your sales
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Tips for Promoting Your Online Event Series

From email marketing to social media, there are many ways to leverage communication tactics — many of which you may already be using — to promote your online events. — Getty Images/Drazen_

With many in-person events on hold until the COVID-19 pandemic subsides, the importance of online and virtual events for businesses has drastically increased. Online events can play a role in gaining new customers, building partnerships, educating people or simply providing entertainment.

While virtual events will likely not replace in-person events completely after the pandemic ends, they will remain a staple as more people get used to fully online events such as digital conferences, panels, webinars, workshops, concerts and networking.

Here are five ways to promote and get the word out about your online event series.

Add events to your email signature

While it may sound simple, adding a link to sign up or learn more about your next

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How to Improve Your Google Search Ranking

Improving your Google search ranking begins with making small, intentional changes. — Getty Images/Delmaine Donson

Your Google search ranking impacts your visibility to your audience and how much engagement you receive. The higher you rank, the higher your chances are of being seen by consumers.

In the modern world of online advertising, however, many brands forgo an organic search strategy in favor of paid ads. But money alone can’t improve your website’s search rank.

These seven tips — along with time, planning and dedication — can help you improve your Google search ranking:

Conduct an audit

The first step to improving your ranking is to conduct an audit and learn about your site’s usage. Use a keyword rank checker to assess your rank on Google. Knowing where you rank allows you and your team to set realistic goals for how to increase your search results. Check your website analytics as

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How to Become an Expert Content Contributor

From choosing the right publication to creating a tailored pitch, there are several carefully curated steps that go into contributing content to a publisher. — Getty Images/MundusImages

If you’re looking to get your content seen by a larger audience and expand your reach, think about contributing to a publication or blog as a guest contributor. Contributing content to publications in your area of expertise is a great way to establish yourself as an expert in your industry. Your post will get your name and product out into the open and gain new exposure.

Below we’ve outlined why you should develop your writing skills, become an expert content contributor and how to achieve your goal.

[Read: 7 Creative (and Free) Ways to Promote Your Business]

Why become an expert content contributor

Contributing content as a guest for a blog or publication establishes you as a voice in your industry and

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How to Build a Marketing Department for Your Business

Marketing plans are as unique as the business they are designed for and will change over time. — Getty Images/Nikada

No matter what industry your business is in — from restaurants to fashion to enterprise software — marketing has a vital role to play in attracting customers. While the importance of marketing has remained steady over the years, the strategies powering it have changed frequently during the past decade.

To adapt to the ever-changing marketing landscape, companies need to build a team that can adapt with the times. Here are several tips on how to build a forward-thinking marketing department.

No one-size-fits-all approach

Before we dive into the basics of building out your marketing team, first keep in mind that there is no one-size-fits-all approach for this. Generally speaking, you can at least usually break down marketing into two structures: distributed and centralized.

A distributed approach means that different teams

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