How to Start a Newsletter for Your Business

Email marketing is an effective way to promote your business, and starting a newsletter builds on those relationships with your clients. — Getty Images/Poike

Email marketing is a tried-and-true marketing tactic for many businesses, and it’s one that will likely never go out of style. Despite new tech advancements and social media platforms, email has remained one of the most personalized and effective forms of communication between businesses and their customers/clients.

Newsletters in particular are a great way to stay in contact with your clients, prospects, employees or engaged users. If you’re considering email marketing for your business, here are some steps to start a newsletter.

How to write a newsletter in 4 simple steps

A newsletter is an email sent to multiple recipients (e.g. customers, clients, prospects, etc.) rather than just an individual, used as a marketing and communications tool to promote a company’s products and/or services. Here are

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How to Measure Success With Metrics

You need a strategy when it comes to using Facebook for your business. Learn to use its robust, insightful analytics and measure the success of your marketing campaigns.. — Getty Images/ shapecharge

Out of all the social media networks, Facebook probably gives you the most data and insights about your audience. But this data is only useful if you understand what it means. Let’s look at the top stats you’ll want to track on your Facebook business page.

[Read more: A Quick Guide to Marketing Your Business on Facebook]

Impressions

Your impressions are the total number of times people saw your Facebook post. And a new impression will be counted even if your post was seen multiple times by the same user.

Impressions aren’t a reliable measure of engagement, but it can help you gauge how viral your content is. And seeing your posts multiple times will encourage Facebook users

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A Step-by-Step Guide to Opening a Facebook Shop

With brick-and-mortar sales falling, businesses are increasingly looking to e-commerce platforms like Facebook Shops as a way to reach customers. — Getty Images/CrispyPork

If you run a product-based business, then you may be familiar with Facebook Shops. This e-commerce feature is the perfect way for small businesses to expand their online footprint and reach more customers on Facebook.

[Read more: Facebook Creates New Sales Tools for Small Businesses Amid the E-Commerce Explosion]

What are Facebook Shops, and how do they work?

Facebook introduced Facebook Shops in response to the coronavirus pandemic. Many small businesses had to close their doors due to the pandemic and, as a result, struggled with dwindling customers and sales.

Brick-and-mortar sales dropped 3.2% in 2020, while e-commerce sales grew by 32.4%. All businesses were forced to realign their operating strategies with changing customer preferences. Brick-and-mortar sales are expected to pick up in 2021, but not

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How to Make TikTok Videos that Drive Sales

Millions of users on the TikTok platform offer a unique opportunity for your business to connect with new potential customers. — Getty Images/SeventyFour

While Facebook, Instagram, Twitter and YouTube remain popular social media options for businesses to connect with customers, TikTok should also be considered due to its immense reach. The social media company, founded in 2016, has more than 100 million monthly users in the U.S. and 800 million monthly users globally, as of late 2020.

With so many people hooked on TikTok’s short and creative videos, the platform provides businesses with an opportunity to connect with a young, engaged audience. Here are seven tips to help companies get started with TikTok and learn how to drive sales in a new way.

Understand the platform first

TikTok, like most other social media platforms, takes a little bit of time to get acclimated. First, create a full profile on the

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What is Clubhouse and How Are Some Businesses Using It?

The vast opportunities, from mentorship to marketing, are what make an invitation to this exclusive networking app so desirable. — Getty Images/PixelsEffect

Clubhouse has quietly but steadily been gaining influence since it first launched in 2020. While some see Clubhouse as a competitor to Twitter, others see it as an entirely different concept. Here’s what business owners need to know about the Clubhouse app and some of the ways that it might be relevant to you and your customers.

[Read more: Twitter Stats: Understanding Social Media Stats and How to Measure Success]

What is Clubhouse?

The Clubhouse app allows users to share audio clips with one another in virtual “rooms.” Developed by Paul Davison and Rohan Seth in 2020, the app has drawn two million users around the world and is reportedly worth $1 billion.

“When users enter the app, they can choose between different virtual ‘rooms’ to enter,” described

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